Healthy Future Sask is part of a long-term, Canada-wide health study and is hosted by the Saskatchewan Cancer Agency. I was involved in the initial branding work including the naming itself - which was a challenge to turn a biomedical study into something warm and future-forward that people would be willing to offer up their time and DNA for. Not sounding like a science-fiction villain (such as Alberta’s Tomorrow Project) was a top priority. 

Our team achieved a nice balance in a grounded, people-forward, and trustworthy brand and quickly moved into creating the assets Healthy Future Sask needed to get started on their project.

The introduction video was an excellent starting point for the campaign. I scripted the video, assisted in selecting voice talent, directed the recording session with our selected talent, chose the music, and worked closely with the designers and videographers who put everything together into our final video.