Saskatchewan is 100,000 lakes and rivers, 250 villages, 146 towns, 16 cities, 4 travel zones, 1 province, and countless stories.
Here, every step is a story. Every zone is unique. What will you find?
Choose your story.
I was heavily involved with Tourism Saskatchewan in creating a unique voice and brand for each travel zone in the province. These zones are a relatively recent initiative to promote tourism and highlight the diverse travel opportunities in Saskatchewan.
My work beyond initial branding included website content, digital ads, audio ads (including directing recording), scripting videos from existing content, and more.
