D*bt Happens

This campaign for Conexus Credit Union was made to change the way people think about debt. There can be a lot of shame around the idea of debt, and Conexus wanted to get people talking about it instead. A down-to-earth but light-hearted and funny approach was the way forward to break through the stigma and put debt back in our everyday vocabulary.

The audio ads in this campaign are ones I’m particularly proud of. They were so much fun to write and direct and undoubtedly disrupting to hear in the best possible way! Have a listen to those and see the 3 outdoor creatives below.