SaskTel

Driving around Saskatchewan and pointing out all the billboards I wrote was a favourite activity for the years I worked on SaskTel’s consumer-facing advertising. I was involved in many campaigns every year, each with tons of creative elements, strict guidelines, tight deadlines, and of course multiple teams of people reviewing and ultimately approving all the ads.

In the campaigns I worked on I provided all written elements from display ads, social copy, outdoor, mall banners, transit, resto-bars, radio scripts, commercial scripts, store displays, and more. We also generally presented 3 separate concepts for each creative brief with a small selection of creative for each concept. I worked closely with team members to do all initial writing to bring those concepts to life.

Here are just a couple examples of campaigns I worked on that were incredibly successful and blew SaskTel’s expected numbers out of the water.